Do you have a great solution for your customers but cannot seem to attract customer traffic despite investing a lot in a great marketing and advertising strategy? The problem could be that prospective clients cannot find your business when they use traditional search methods. Though different businesses employ different business models, one of the foolproof methods you can use to attract prospective clients is to employ SEO strategies while putting a lot of focus into digital marketing. No matter the type of goods and services that you offer, your business can benefit greatly if you take advantage of Local SEO. In fact, as it is, many businesses which require customers to visit their physical business addresses are finding that local SEO can help boost sales astronomically.
So, what exactly is local SEO?
Local SEO is a tool that helps your business appear among the top results when a prospective customer looks for a business offering the goods and services that you offer in the locality. The most popular type of local SEO used by most businesses today is Google My Business (GMB). GMB is a free tool by Google designed to help business owners to establish an online business profile. To take advantage of the many benefits of GMB, you do not have to part with any advertising fees. It is however worth noting that there are several different factors that may affect the ranking of your business among the results displayed by the search engine.
What Are Some of the Benefits of Local SEO?
Honestly speaking, there are so many advantages to using local SEO that I don’t even know where to start… How about the simplest yet most important one? For a very small investment, your business will see a marked increase in customer traffic to your business.
That said, we will now discuss some of the other benefits of local SEO in detail…
1. You will get to establish an online business profile and improve the visibility of your business in the digital sphere
Don’t believe that local SEO can be extremely beneficial? Check out the following stats… 45% of all the searches made on Google are usually for local businesses. Additionally, 95% of these searches are usually made through mobile gadgets with over 88% of the people making the searches visiting the businesses ranked top by the search engine within 24 hours of making the search. Now, imagine taking up most of the prospective customers searching for local businesses. Seems like a revenue windfall, right? Well, it is!
Once you incorporate local SEO into your marketing strategy, your business will be given a digital listing on Google’s web crawler. This means that once a prospective client makes a search on the internet, your business will feature among the top results. As the web expands, this will translate into more matching customers reaching out directly to your business which will in turn lead to more sales.
2. Your business will get leads that convert into actual sales
Unlike other SEO tools and methods, local SEO focuses on bringing the most relevant traffic to your business. This means that customers will see that you are offering exactly what they are looking for in their searches. Apart from increased lead generation, local SEO will bring about leads that translate into actual sales conversions.
3. You will get the opportunity to grow a loyal customer base
As an entrepreneur, you may be interested in making your business go global but building a global customer base may not always be feasible especially if you run a business that operates from a fixed address. For such a business to prosper, you need to focus on grabbing as many local customers as possible and then turning them into loyal customers who always come back for your services. Local SEO makes this possible by helping your business dominate the local market.
4. It helps you build trust with your customers
Customers tend to shy away from visiting enterprises that they know nothing about. Local SEO usually provides the most relevant information regarding your business, its location as well as displaying the reviews left by past customers. All these details will help you build trust with your clients and customers as time passes.
5. It will help you cut advertising costs
Advertising is key to the success of any business. However, traditional advertisements tend to swallow a lot of capital and they are usually forgotten within a short period of time. Local SEO on the other hand does not require a lot of capital investment and it will lead to improved brand awareness and better customer outreach for longer.
A Guide On How To Craft a Winning Local SEO Strategy
Though the core marketing strategies remain the same for any business, you need to make a few changes to build an SEO strategy that is best suited for your enterprise. Burn Media Group is a premier creative agency that houses experts in local SEO implementation who can make your enterprise a trusted local brand within a short time.
If you want a winning local SEO strategy, it should incorporate the elements listed below:
1. A Google My Business Profile
Your local SEO efforts should start with registering a GMB profile. When building this profile, you should focus on ensuring that your business appears among the top 3 results when a prospective customer searches for a local business near me. To make your business appear more relevant among the search results, you can take advantage of the many features offered by GMB such as geo-tagging your business.
2. Ensure your site is mobile-friendly
Most business searches are usually made through smartphones. As such, you should ensure that you maintain a mobile-friendly website. If your site cannot be accessed easily across all devices, prospective customers may terminate search results too soon.
Final Words
Based on the article above and historical business data, it is clear that local SEO is crucial towards increasing customer traffic to a business. If you are looking for holistic SEO services that are designed to boost local traffic both online and offline, contact the Burn Media Group today!
